You might be right. I remember reading somewhere a long time ago that a mathematician (Lambert, I believe - not someone you would find in standard histories of philosophy and mathematics) spoke about how mystification prevents us from seeing social and natural phenomena clearly: ergo the modern term demystification - he saw it as a very good thing.

Indeed, the more I know about, say, a nebulous term like "Web 2.0" and its many possible implementations, the less likely I am going to be impressed by the possibilities of, say, mash-ups. Etc. The read-write web, or whatever other term started gaining currency in the early 90s has arrived in the guise of blogs and XML-RPC a little while ago, but somehow there are a lot of elements missing. I shall talk about this anon.